This is How Social Media has Transformed News Today


The digital landscape buoyed by a strong internet penetration across the globe has changed the way things are done in many areas of our social-economic life, including marketing and media. When you’re in the habit of reading interesting news every day, chances that you have sources other than your TV or the local newspaper. And that’s made possible by the many digital news organizations that exist online today that continue to rely heavily on social media to tell their stories and engage their audiences. Therefore, social media keeps playing a significant part in the way media companies publish and distribute their news content in various forms, for example articles and videos.

Where Has Social Media Obtained the Power to Dictate the Way News is Dispersed?

Mainstream media outlets can’t do without social media, and the primary cause of this is that social networking sites today are the most popular web destinations. So, anyone that writes news stories for a living may not reach you unless they’re targeting you on Facebook, Twitter, and YouTube. This is desirable if you like convenience as essential news finds you on your most preferred online destination, and you do not have to always search for Eastern Daily News using Google.

Social Media Users are Involved in News

One interesting thing about news obtainable through social media is that it allows participation by users in numerous ways. Some research has shown that half of social media users, such as Facebook, are involved in the sharing of news items in the form of images, articles, and videos. In addition, close to half of social media members have discussed news stories through comments, tweets, or likes.  For more facts about infographics, visit this website at

Yet, there’s even smaller fraction of social media members that are covering their own news content and publishing it via YouTube, Facebook, or Twitter. This kind of participation has been responsible for the propagation of news that has eventually gone viral, including stories on riots and natural calamities.

Can a User Rely on Social Media for Timely Breaking News?

The answer to that question is not a straightforward yes or no. Firstly, social networking sites are not news websites by design, and media outlets put their news first on their websites before promoting them via social media. But if you’re comparing social media websites with TV or tomorrows newspaper as sources of breaking news, then Facebook and Twitter may win because they can update you anywhere you are, even if travelling.

But as a news consumer, you can stay updated by identifying a news website at that you can also follow on social media for updates.


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